Marketing


IdeaExchange: Circ Tips That Go Straight To Your Bottom Line


December 1, 2005

By Bill Mickey Not all efforts to improve consumer marketing programs and your P&L have to be expensive, time-consuming initiatives. Cary Zel, president of circulation outsourcing firm ProCirc, says there are plenty of small and inexpensive projects, some bordering on common sense, that can have a direct effect on your bottom line, no matter what size publication you have.

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Grooves Magazine Fades Out Print, to Go Digital


December 1, 2005

By Dylan Stableford In what's quickly becoming a familiar story for niche magazines struggling with global distribution and limited cash flow, Grooves magazine, a well-regarded, 6-year-old electronic music quarterly, is shuttering its print edition in favor of an all-digital format.

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Capital Components


November 10, 2005

Unless you're independently wealthy, startup capital for your new magazine will have to come from investors. Existing publishers are more likely to acquire companies and properties or incubate ideas from scratch than usher in and finance an entrepreneur's idea from the outside.

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How to Attract Angel Investors


November 10, 2005

In 2004, new magazine launches broke the 1,000 barrier for the first time in six years with 1,065 new publications birthed. Media bankers are bullish on 2005's outlook for M&A activity, particularly in the b-to-b sector, noting that revenue and profit growth are finally in line with investor expectations.

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New Study to Probe E-Paper


November 9, 2005

By Dylan Stableford Are the printing and publishing industries ready for e-paper? A new study initiated by Harrisville, Rhode Island-based Strategies for Management Inc. hopes to answer just that.

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Due Diligence Done In-House


November 7, 2005

William J. Curtis, the wheeler-dealer owner ofCurtCo Robb Media, advocatesa novel method of analyzing a company's value. Every so often, Curtis does a unique spin on the M&A procedure by conducting internal due diligence drills.The point, Curtis says, is to see the company clearly and sustain the

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Face Up: Snowboard


November 1, 2005

By Dylan Stableford Issue: September 2005 Frequency: Bimonthly Launched: 2004 Circulation: 75,000 Publisher: Mark Sullivan Graphic Designer: Aaron Draplin

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The Power of Pull Quotes


November 1, 2005

Job number one for an editor is to sell editorial. Magazine editors are not selling a product; they are selling the reader on the magazine at large. Successful editors know that they must treat the magazine as an ongoing advertisement for itself. I call them editorial sales managers.

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