Marketing


Improving Web Page Load Time


December 1, 2005

By Matt Kinsman Think your Web site looks great? Maybe it does. And that focus on visual engagement rather than quick load time could be costing you money.

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Capital Components


November 10, 2005

Unless you're independently wealthy, startup capital for your new magazine will have to come from investors. Existing publishers are more likely to acquire companies and properties or incubate ideas from scratch than usher in and finance an entrepreneur's idea from the outside.

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How to Attract Angel Investors


November 10, 2005

In 2004, new magazine launches broke the 1,000 barrier for the first time in six years with 1,065 new publications birthed. Media bankers are bullish on 2005's outlook for M&A activity, particularly in the b-to-b sector, noting that revenue and profit growth are finally in line with investor expectations.

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New Study to Probe E-Paper


November 9, 2005

By Dylan Stableford Are the printing and publishing industries ready for e-paper? A new study initiated by Harrisville, Rhode Island-based Strategies for Management Inc. hopes to answer just that.

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Due Diligence Done In-House


November 7, 2005

William J. Curtis, the wheeler-dealer owner ofCurtCo Robb Media, advocatesa novel method of analyzing a company's value. Every so often, Curtis does a unique spin on the M&A procedure by conducting internal due diligence drills.The point, Curtis says, is to see the company clearly and sustain the

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Overcoming Objections


November 1, 2005

By Jena� Rubin When is the best time to overcome objections? Before you get them. Old-school-sales says the sale doesn't start until objections are raised. Untrue! Objections slow the sales process, not speed it up. Avoiding objections creates stress-free selling. Here are nine ways to avoid objections:

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AdsML and The State Of Online Insertion Orders


November 1, 2005

By Dylan Stableford Hate having to input an insertion order? Blame Alexander Bain. Bain , a Scottish mechanic, is credited with inventing "facsimile transmission over wires" in 1843 according to Wikipedia, and it wasn't too long after that the fax machine was born.

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