Marketing


Postal Savings Solution: The Pallet or the Web?


January 5, 2006

Editor's Note: At the Folio: Show in New York in November, a session on postal rates produced a stark philosophical divergence that was unusual considering the topic. On the one hand, panelist David Straus, American Business Media Postal Counsel , focused on the process of creating rates and how magazine-mailers need to adapt in a changing world.

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Be Realistic With Suppliers


January 5, 2006

By Matt Kinsman"There's always something that can go wrong in fulfillment," says Fulfillment Management Association president Nicole Bowman. "I speak one language, you speak another." If there's one issue that's the mother of all hang-ups with your fulfillment company it's communication breakdown.

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Startup Stories: Taking on a Life of Its Own


January 4, 2006

Ryan McNeil covered his last receiver as a Denver Bronco cornerback in 2004, retiring from professional football after an 11-year career. Leading up to his retirement, McNeil had been moonlighting as president and CEO of the Professional Business and Financial Network, a Web-based resource and networking community for professional athletes who are also budding entrepreneurs.

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114 Magazine Industry Predictions for 2006


December 21, 2005

By Dylan Stableford It was a wild and wooly year for magazines in 2005;though, really, when is it not? The M&A market was hot, magazine metrics were not, e-media emerged, one Stewart returned;the other skewered ;and the requisite launches, relaunches and folds reverberated throughout the industry.

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