Marketing


Giving Subscriber Studies Some Teeth


January 26, 2006

ideaexchange: a forum for best-practice strategies and tactics Few items are as suspect in the eyes of advertisers as a magazine-sponsored subscriber study. If the magazine is paying for the study, why would it release anything other than data that portrays it in a glowing light?

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New Standards for Mail Sacks


January 19, 2006

Just as the new 5.4 percent postal rate increases kicked in last week, the postal service will adopt new mail standards for Periodicals mail prepared in sacks, according to a DMM Advisory. The new standards will go into effect May 11.

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