Marketing


New Standards for Mail Sacks


January 19, 2006

Just as the new 5.4 percent postal rate increases kicked in last week, the postal service will adopt new mail standards for Periodicals mail prepared in sacks, according to a DMM Advisory. The new standards will go into effect May 11.

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Postal Savings Solution: The Pallet or the Web?


January 5, 2006

Editor's Note: At the Folio: Show in New York in November, a session on postal rates produced a stark philosophical divergence that was unusual considering the topic. On the one hand, panelist David Straus, American Business Media Postal Counsel , focused on the process of creating rates and how magazine-mailers need to adapt in a changing world.

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