Marketing


Newsstand Squeeze Play


February 27, 2006

With a generally flat or declining newsstand market for magazines, publishers continue to turn to optimizing the retail channel for sales efficiencies. A long history of pushing product into the market coupled with the difficult distribution logistics of moving product to and around the store level is making progress slow.

Read More
Read This E-mail Now!


February 27, 2006

How many e-mails do you receive a day? If you're like Folio:'s edit staff, probably way too many. With the crush of e-mail marketing flooding into consumers' inboxes and the window for recognition of the message before hitting delete eroding, it's no surprise that more and more marketers are looking to the subject line as their first;and last;chance of getting through.

Read More
Page 197 of 206« First...102030...195196197198199...Last »