Marketing


The Right Way To Do Brand Extensions


April 27, 2006

The magazine industry has always talked about the need to move brands from a singular magazine-centric business environment to a multiplatform enterprise. The rationale for such a shift has usually been the need to achieve greater consumer touch points, to make the brand more relevant, add integrated marketing opportunities, and to simply look for new revenue opportunities to drive growth.

Read More
Page 196 of 208« First...102030...194195196197198...Last »