Marketing

Keith Abbey
January 21, 2020

You owe it to your customers, as well as the health of your business, to avoid the path of least resistance.

Greg Dool
December 17, 2019

BizBash founder and CEO David Adler will stay on as chairman and hold a 20% stake in the newly expanded Connect.

Steve Smith
December 10, 2019

How Allure, Esquire, McClatchy and Road & Track are building subscription businesses around specific audience segments.

Greg Dool
November 19, 2019

The company had transitioned it to a newsstand-only quarterly last year to alleviate dependence on print advertising.

Strategies and tactics for mobile and social media engagement, SEO and more.

Sarah Sluis
November 11, 2019

[Via AdExchanger] A Q&A with CEO Sachin Kamdar on media consolidation, privacy legislation and adapting to clients' needs.

Steve Smith
September 23, 2019

Retailers are recognizing the value of context, but challenges remain.

Greg Dool
August 14, 2019

Governing magazine is shutting down, while Meredith declares another dividend ahead of its first full-year earnings report post-merger.

Ryan Derousseau
August 13, 2019

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

While print isn't always the answer, retailers and consumer brands are finding new value in an old medium.

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