Marketing

A Q&A with Kate Hathaway Weeks on the steps she took to turn the regional magazine into a national media company.

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers.

Greg Dool
May 30, 2019

A slew of publishers, both new and established, are investing in print magazine launches. We asked three of them why.

CRO Mia Libby explains how her team is leaning into delivering a better experience to drive more reader and advertiser revenue.

Five best practices for creating the ideal venue to satisfy buyer and seller needs.

Bob Garfield
April 23, 2019

If the future depends on a place, and an audience, that rewards magazines’ aesthetics, maybe Netflix isn't the platform to imitate.

Bree Sposato
April 5, 2019

How to walk the line between maintaining your audience’s trust while also satisfying your clients’ needs.

Greg Dool
April 4, 2019

"It’s not just about scale anymore; it’s really about loyalty."

Greg Dool
April 2, 2019

Aiming to broaden its advertiser and subscriber base, The Economist gives its sister title another refresh.

Profiles in creative leadership, from indie mags to nationwide publishers.

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