Marketing

Strategies and tactics for mobile and social media engagement, SEO and more.

Sarah Sluis
November 11, 2019

[Via AdExchanger] A Q&A with CEO Sachin Kamdar on media consolidation, privacy legislation and adapting to clients' needs.

Steve Smith
September 23, 2019

Retailers are recognizing the value of context, but challenges remain.

Greg Dool
August 14, 2019

Governing magazine is shutting down, while Meredith declares another dividend ahead of its first full-year earnings report post-merger.

Ryan Derousseau
August 13, 2019

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

While print isn't always the answer, retailers and consumer brands are finding new value in an old medium.

A look at the state of data at Hanley Wood, Kalmbach Media and Meredith Corp.

A Q&A with Kate Hathaway Weeks on the steps she took to turn the regional magazine into a national media company.

Cable Neuhaus
July 11, 2019

While print magazines continue to struggle, there is still hope for some.

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers.

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