Marketing

5 Guiding Principles for Doing Branded Content Right

Bree Sposato
April 5, 2019

How to walk the line between maintaining your audience’s trust while also satisfying your clients’ needs.

Vogue’s Digital Director Takes Us Inside the Brand’s Cross-Platform Strategy

Greg Dool
April 4, 2019

"It’s not just about scale anymore; it’s really about loyalty."

6 Questions for 1843, The Economist’s Newly Relaunched Lifestyle Mag

Greg Dool
April 2, 2019

Aiming to broaden its advertiser and subscriber base, The Economist gives its sister title another refresh.

Leadership Briefs: 3 Execs on Navigating Challenges in New Roles

Ryan Derousseau
April 1, 2019

Profiles in creative leadership, from indie mags to nationwide publishers.

How Publishers Are Streamlining Their Businesses With Marketing Automation

FOLIO: Magazine Staff
March 28, 2019

[Special Report] How publishers are using data to boost efficiency and open new opportunities, with experts from BNP Media, Bobit Business Media and PMMI Media Group.

Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

Katy Ibsen
March 27, 2019

Content-based, multiplatform marketing campaigns are changing the industry's ad sales model.

Banking On Newsstands: Bauer’s Counterintuitive Growth Strategy

Kayleigh Barber
March 7, 2019

A Q&A with group publisher Jeff Wellington on how the company connects with consumers at retail "better than anyone in publishing."

Email, Search and Social: What’s Old and New in Content Distribution

Ryan Derousseau
February 21, 2019

Experts from Nat Geo, North Coast Media and TechTarget tell us how they're honing their engagement strategies.

Magazine Publishers Race to Capitalize on the Paywall Trend

Beth Braverman
February 14, 2019

Amid changing consumer perceptions toward paid content, publishers embrace both new and tested methods for marketing subscriptions and reducing churn.