Marketing

At Harvard Business Review, Paid Circulation Surges For a Second Straight Year

Greg Dool
October 18, 2018

HBR's publisher and membership marketing manager walk us through the changing approach that's yielded a record-high subscriber base—despite a reduction in frequency.

Teen Vogue Summit Delivers A New Audience to Advertisers

Kayleigh Barber
October 18, 2018

How a teen fashion publication uses bespoke activations and integrations to attract partnerships.

Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Ryan Derousseau
October 11, 2018

Across all topics covered on the Folio: Show's main stage, speakers agreed that now is the time to take a chance.

Folio: Show Dives Deep Into Data on Opening Day

Ryan Derousseau
October 10, 2018

With hours of programming on a number topics, data was at the crux of nearly every conversation.

Informa Engage’s Tricia Syed on How to Grow and Improve Your Events

Kayleigh Barber
October 2, 2018

The VP of digital marketing explains how the company supports and enhances its portfolio of b2b events.

Is It Time to Take Advantage of Virtual Events?

Nick Giallourakis
October 2, 2018

No longer just a cost-effective add-on, virtual events create an environment from which to grow communities and complement in-person offerings.

Behind Business Insider’s Paid Content Success Story

Piano
September 24, 2018

[Partner Content] The paywall optimization strategy that led to increased engagement, subscriptions, and revenue for the world’s largest online business news site.