Marketing

Greg Dool
August 14, 2019

Governing magazine is shutting down, while Meredith declares another dividend ahead of its first full-year earnings report post-merger.

Ryan Derousseau
August 13, 2019

While magazines continue to scramble for new revenue streams, events are proving that they can tick off multiple boxes.

While print isn't always the answer, retailers and consumer brands are finding new value in an old medium.

A look at the state of data at Hanley Wood, Kalmbach Media and Meredith Corp.

A Q&A with Kate Hathaway Weeks on the steps she took to turn the regional magazine into a national media company.

Rather than opaque and outdated pricing models, focus on audience personas and maintaining the trust of your readers.

Greg Dool
May 30, 2019

A slew of publishers, both new and established, are investing in print magazine launches. We asked three of them why.

CRO Mia Libby explains how her team is leaning into delivering a better experience to drive more reader and advertiser revenue.

Five best practices for creating the ideal venue to satisfy buyer and seller needs.

Bob Garfield
April 23, 2019

If the future depends on a place, and an audience, that rewards magazines’ aesthetics, maybe Netflix isn't the platform to imitate.

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