Leadership


Studies in Magazine Marketing


August 29, 2008

Edit, sales and circulation may be what springs to mind when talking about the magazine industry but the magazine marketing department is playing a more vital role than ever. Just like their peers in other publishing disciplines, marketers are being asked to do more with fewer resources (in terms of both manpower and budgets).

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The Good List


July 31, 2008

Everyone’s after a good list. And while there are plenty of marketing lists available today—for multiple channels—the really good ones are hard to come by. Here, Folio: expands on sister publication Circulation Management’s recent List of the Year feature to highlight the necessary components for a winning list.

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Marketing to Millennials


June 1, 2008

Take a look at any teen Web site and you’ll see that it takes a lot of bells and whistles to attract the Millennials, or Gen Y—the age group that has always known the Internet, and the immediacy and interactivity that it has brought to publishing and the rest of our lives.

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People on the Move | 03.13.08


March 12, 2008

Rodale has announced a number of staffing changes. In an expansion of its sports marketing and events division, the company has promoted former division manager Bouker Pool to vice president, and Paul Collins has been promoted to director.

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Magazine Job Report 2008


March 4, 2008

With today’s struggling economy, magazine publishers are trying to do more with less while their businesses change dramatically—two facts that take their toll on those who work hard to keep these businesses running and thriving.

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