News


Make Commissions Attainable


November 1, 2005

By Bill Mickey When Rich Fairfield was hired as the first new publisher in 35 years at Trevose, Pennsylvania-based Advertising Specialty Institute (ASI), a media company serving the promotional products industry, the sales group had been missing their budgets for several years. "They had years where they didn't get commissions," he says. "It was a little demotivating."

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Lost in Translation


November 1, 2005

By Dylan Stableford In navigating the communications gap between edit/creative and art/production, language is often the primary source of confusion. For either side, interpreting each other's syntax can be like watching a French-subtitled film noir in Spanish. Then again, such a clash was probably inevitable.

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Year-End Preoccupations


November 1, 2005

By Tony Silber This is the time of year where hope and best intentions no longer count. For publishers and owners and revenue producers of all varieties, it's coming down to the wire, and you find yourself re-crunching the numbers you re-crunched yesterday.

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