News


Post-Acquisition Integration


January 5, 2006

The hard part of the merger and acquisition business is not finding the right property to buy, or even making the deal;the hard part is integrating the new business and culture into the ongoing business and then successfully running the newly acquired property once it is acquired. That's where the rubber hits the road, where mistakes are made, and where execution is key.

Read More
Building Brand ROI


January 5, 2006

Needham, Massachusetts-based information technology publisher TechTarget continues to launch programs designed to take advertisers beyond the limitations of the traditional online and print advertising campaigns.

Read More
Seriously, How Do I Retire Rich?


January 5, 2006

Cover design is a lot like rock-n-roll. No matter how creative or innovative you think you are being with your latest cover, chances are someone's had the same idea or concept before. Sometimes it's intentional. Radar hijacked Esquire 's famous 1968 Muhammad Ali cover;conceived by renowned art director George Lois;for its September/October issue, and even talked to Lois about it.

Read More
MPA Selects New Ad Agency to Continue 3-Year, $40M Campaign


January 4, 2006

By Dylan Stableford ABM, the association's b-to-b equivalent, retains current agency. The Magazine Publishers of America announced today the selection of Wenham, Massachusetts-based Mullen as the agency of record for its 3-year, $40 million advertising campaign to tout the power of print. The campaign, handled by Fallon New York, was launched

Read More
First Person:


January 4, 2006

By Matt Kinsman First, a disclaimer: FOLIO: believes the capitalization of online products is essential to the long-term growth and viability of the publishing industry. Anyone;big or small, consumer or b-to-b;not investing online nor attempting to figure out how to maximize the medium in a way that best fits the needs of their company and customers will be left behind.

Read More
Page 956 of 969« First...102030...954955956957958...Last »