Dylan Stableford
January 12, 2006
The magazine industry's two most powerful associations;The Magazine Publishers of America and American Business Media, its trade publishing equivalent;together spend close to $800,000 a year on lobbying efforts, representatives from the two associations say.
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Matt Kinsman
January 12, 2006
By Matt Kinsman The good news for the media M&A market is that multiples will stay at last year's historically high levels through 2006, according to AdMedia Partners ' Prospects for Media Managers & Acquisitions survey. However, the report also suggests the market could see significant cooling in 2007-2008, simply because there won't be enough quality properties for sale.
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Dylan Stableford
January 10, 2006
Magazine and event auditing body BPA Worldwide yesterday announced a set of amended rules to clarify some of the industry's buzziest;and blurriest;areas of circulation: digital magazines, consumer sponsored and public place copies.
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Dylan Stableford
January 10, 2006
Against a splattered backdrop of product placement and increasing pressure from advertisers to blur the lines between advertising and editorial, a survey of high-ranking editors at 157 trade publications reveals "a serious concern" about the ethical environment in which those editors operate.
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Dylan Stableford
January 10, 2006
The final advertising performance numbers for consumer magazines from the Publishers Information Bureau are in: PIB advertising revenue for rate-card reported magazines closed at $23.1 billion, an increase of 7.2 percent over 2004. Ad pages, however, gained a half a percent.
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Dylan Stableford
January 10, 2006
Looking to capitalize on growing custom publishing expenditures and consumer acceptance of them, National Geographic is partnering with The Magazine Group for GeoGroup Media, a custom publishing outpost that plans to focus on custom projects that promote corporate social responsibility.
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Dylan Stableford
January 5, 2006
Cover design is a lot like rock-n-roll. No matter how creative or innovative you think you are being with your latest cover, chances are someone's had the same idea or concept before. Sometimes it's intentional. Radar hijacked Esquire 's famous 1968 Muhammad Ali cover;conceived by renowned art director George Lois;for its September/October issue, and even talked to Lois about it.
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Dylan Stableford
January 5, 2006
To protect its vast global brand, Christie Hefner employs regular task forces, in-person conferences and old fashioned communication.
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