November 1, 2005
By Tony Silber This is the time of year where hope and best intentions no longer count. For publishers and owners and revenue producers of all varieties, it's coming down to the wire, and you find yourself re-crunching the numbers you re-crunched yesterday.
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November 1, 2005
By Conducted by Folio: and Readex Research
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November 1, 2005
By Dylan Stableford After what amounted to a blink of a respite from the harried pace of magazine M&A activity, three deals representing three very different sides of the industry were announced in the span of two days this week, as publishers and private equity firms looked to shore up transaction ledgers before the holiday season.
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November 1, 2005
By Dylan Stableford Issue: September 2005 Frequency: Bimonthly Launched: 2004 Circulation: 75,000 Publisher: Mark Sullivan Graphic Designer: Aaron Draplin
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November 1, 2005
By Tony Silber Two years after the launch of a for-profit association intended to transform his company and, even more ambitiously, transform the way b-to-b media companies serve their markets, Hoyt Publishing Co. 's In-Store Marketing Institute has more than 350 paid members and will hit 400 by the end of the year, president Peter Hoyt says.
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November 1, 2005
By Bill Mickey Back in 1998, Quark Inc. opened discussions to acquire Adobe , a $240 million company at the time, for an estimated $2 billion. Not only did Adobe essentially ignore Quark's overtures, the following year it debuted InDesign;a page layout application that eventually knocked Quark out of its industry dominating stupor and inspired a full-on race for design-shop dominance.
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November 1, 2005
Job number one for an editor is to sell editorial. Magazine editors are not selling a product; they are selling the reader on the magazine at large. Successful editors know that they must treat the magazine as an ongoing advertisement for itself. I call them editorial sales managers.
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November 1, 2005
By Eric Butterman Your best advertiser wants to get some blow-out exposure in a key issue of the magazine. What do you do? Use a polybag.
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November 1, 2005
By Tony Silber Quick: What is your magazine's brand statement? These days, you're not a serious-minded publisher;and definitely not a strategic-thinking executive;unless you have one.
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