News


Portal Redux


January 26, 2006

I never thought I'd hear the word "portal" these days outside conversation that was anything but reminiscent. Yet it's popping up all over lately as more magazine publishers obscure print brands behind a larger online brand. So what's different this time?

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Overview of Publication Printing


January 26, 2006

Magazine printing has evolved, expanded, and diversified to the point where, today, forward-thinking printers consider themselves "communications/information services companies." It wasn't so long ago that magazine production people talked with their printers about "film," "typesetting," and similar terms that, for the most part, have gone the way of the letterpress.

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Regional Magazine Glut


January 26, 2006

Regional magazines are consumer publishing's hottest category. It's also the category most likely to be a victim of its own success as the number of magazines serving the same market grow to ridiculous proportions.

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Sort Out Your Mobile Content Resources


January 26, 2006

For magazine publishers, mobile content has emerged as a distinct delivery platform, and maximizing the use of it is an important strategy in an increasingly fractured media landscape. Users want access to content wherever they are and whenever they want it and for a growing number of professionals that includes their mobile devices.

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Giving Subscriber Studies Some Teeth


January 26, 2006

ideaexchange: a forum for best-practice strategies and tactics Few items are as suspect in the eyes of advertisers as a magazine-sponsored subscriber study. If the magazine is paying for the study, why would it release anything other than data that portrays it in a glowing light?

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