News


Making Something From Nothing


February 27, 2006

I was talking to a colleague the other day about our cover story on Schofield Media;a fast-rising b-to-b firm with an unusual business model. He said we might hear from the major established b-to-b players for putting a little-known, unconventional company on the cover.

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Driving Traffic Deeper


February 27, 2006

Publishers are focused on taking online visitors deeper into their Web sites. The good news is it can be achieved through minor tweaks that don't involve much expense or time.

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In The Money


February 27, 2006

Curtco Media Labs is the latest iteration of many Bill Curtis companies. Its successes (Robb Report, Robb Report Vacation Homes) have taken it to a whole new level. Its few missteps (including a stab at the momentarily hot customer relationship management sector) have either been sold off or quietly folded without harming the overall company.

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Beyond Banners


February 27, 2006

Publishers are quickly finding that large, customized packages that take advantage of editorial and interactive features can not only outperform standard display and banner ads but put the publisher in a position to demand minimum commitments from marketers who are only too willing to buy the right cross-platform package.

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From $10,000 to $40 Million. And Counting


February 27, 2006

"I would prefer that we continued to stay under the radar." Andrew Schofield For some, entrepreneurship is an innate condition. It's 1996 and 25-year-old Andrew Schofield is selling advertising for a small trade-magazine publisher in Norwich, England. Even then, Schofield thought about starting his own business.

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Analyzing Your Prospective Magazine’s Business Plan


February 27, 2006

It's been said that magazines, like restaurants, are considered by newcomers to the field to be more of a lifestyle than an occupation. Those romantic notions are quickly dispelled by the realities of business, often in the intensive and frustrating effort to develop a business plan that will convince both investors and charter advertisers.

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The Art of the Small Deal


February 27, 2006

By Michael Kreiter Small deals in the $2 million to $3 million range are different from the headline-grabbing mega-deals. Small transactions are much more difficult to value because it's tougher for buyers to predict return on investment.

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M&A Scorecard: March 2006


February 27, 2006

JANUARY 23 Buyer: Time Inc. Seller: SirenServ Inc. Sale Price: N/A Revenue Multiple: N/A The deal behind the deal: Time Inc. expanded its golf empire with the acquisition of Golf.com and its parent company SirenServ Inc. Golf.com joins Golf Magazine, Golfonline, Sports Illustrated, SI Golf Plus and Si.com's Golf Plus in Time Inc.'s coverage of all things golf.

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Associations Enjoy Growth


February 27, 2006

These are heady days for the magazine industry's two largest associations, Magazine Publishers of America and American Business Media. Membership for both MPA and ABM (which is celebrating its 100th anniversary in 2006) are booming.

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