Insiders

El Chapo: Rolling Stone’s Necessary Risk

Cable Neuhaus
January 19, 2016

And other musings on the start of the new year in magazine media.

Silos Are Great… For Storing Grain

John Palumbo
January 14, 2016

In the brave new world of media, innovation, aggressiveness, and staff flexibility are key to handling new challenges.

Thoughts Following a Hiatus

Cable Neuhaus
December 22, 2015

And so, late December. Traditionally a time for summations, grandiose reflections (thanks, spiked eggnog!), and a bit of forecasting about the year ahead. In a series of quick hits, I’ll do that here.

Relationship Selling: On the Wane or More Important than Ever?

Jim Elliott
December 15, 2015

[Sponsored Content] Concurrently with the rise of digital media, there have been big changes in the way media planners and buyers do their jobs that sellers of media advertising ignore at their peril.

The Business of Change in the Media Industry

J. Richard Jones
December 15, 2015

Versatility is key in cultivating communities of readers and getting quality content into their hands.

Even Robots Need Something to Share

Sarah Guttridge
December 14, 2015

Publishers can use their content to create new revenue streams, from starting debates to Augmented Intelligence.

Remembering the Puzzle, Not the Pieces

John Palumbo
December 4, 2015

Building your brand one tweet, stuffed mushroom, and blog post at a time.

A Look Ahead: Print and Digital Periodicals

Jim Elliott
November 18, 2015

[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why?