Tony Silber
September 19, 2006
If the studies are right, and readers and advertisers really are abandoning print for the Web, then why aren’t more publishers charging a premium for online ad space?
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Tony Silber
September 18, 2006
The topic of email newsletters recently came up at my table during a Hudson Valley Direct Marketing Association-sponsored, “Meet the Magazine and Newspaper Professionals,” luncheon I attended last week in Greenwich,
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Tony Silber
September 18, 2006
Writing in b-to-b publications is sometimes slammed for “press release” quality. Many editors never actually worked in the subject they write about and sometimes bring limited understanding and sophistication to the topic.
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