Insiders


On The Value Of Events


December 13, 2006

This month, FOLIO: launched a new print newsletter called Magazine Event Strategies. Currently, about half (53 %) of FOLIO: subscribers work for organizations that produced at least one event in the last 12 months.

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Staffing Up For “Web 2.0”


December 13, 2006

At the recent American Business Media Top Management meeting, Government Computer News editorial director Wyatt Kash gave his “wish list” on what new positions he’d like to see to help accelerate revenue growth online.

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Integrating Print And Online


December 11, 2006

Rodale announced today that they’re making some big changes in their org charts. Namely, by giving individual publishers their own dedicated online sales staff while simultaneously training print staff to sell online.

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Mags And ‘Web 2.0’


December 1, 2006

The Bivings Group, a Washington, DC-based Internet marketing and information firm, released a study Wednesday called “Analyzing the Presence of Magazines on the Internet,” which follows up an earlier study on newspapers.

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