Read, Watch, and Listen: A Modern Content Strategy
Lydia Kaldas
March 31, 2016
How The Economist is adapting to new platforms to keep all eyes and ears on compelling content—without abandoning what already works.
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Lydia Kaldas
March 31, 2016
How The Economist is adapting to new platforms to keep all eyes and ears on compelling content—without abandoning what already works.
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Greg Dool
March 30, 2016
The latest to join the bookazine movement, the regional lifestyle brand finds that readers want an "elevated experience" in print.
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Tony Silber
March 29, 2016
Fourth and final excerpt in a series about a great American B2B media company.
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Jeffrey Litvack
March 28, 2016
The Truth in Publishing: An insider's series on the challenges facing today's publisher.
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Greg Dool
March 22, 2016
New research from CEIR indicates that exhibition organizers aren't always on the same page as their attendees.
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Tony Silber
March 22, 2016
Our third excerpt from Steve Maas' biography of Norman Cahners depicts his company's dramatic growth following its first foray into the live events business.
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Greg Dool
March 16, 2016
Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app.
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Tom Zind
March 16, 2016
Century-old Penton brand finds a new and potentially lucrative revenue stream in the most familiar of places.
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Greg Dool
March 15, 2016
Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age.
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Jeffrey Litvack
March 15, 2016
The Truth in Publishing: An insider's series on the challenges facing today's publisher.
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