Digital Editions


Honing App Marketing Strategies


April 26, 2012

For many publishers, 2011 was consumed by app development, vendor negotiation and choosing platforms to offer the freshly hatched products on. Fast-forward to 2012, and these apps are more or less ready to be pushed out to the masses. Here, FOLIO: speaks to two publishers about the strategies, wins and hesitations behind bringing a profitable app business to fruition.

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Moving Beyond Megabytes


March 22, 2012

There’s been a lot of chatter on the Web this past week about the impact the new iPad (with its retina display and four times the pixels) might have on digital publications like those created on Mag+ or Adobe DPS,

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How The Daily Optimized for the New iPad


March 22, 2012

Just when publishers thought they mastered a nimble, consumer-ready app (finally), Apple releases a new version of the iPad. One of the biggest draws of the updated device is its “retina display,” which Apple marketing chief Phil Schiller describes as “3.1 million pixels with a resolution of 2048 by 1536 pixels.

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