Establishing the Digital Rate Card
Matt Kinsman
July 27, 2009
Digital editions have been positioned as a value-add for so long that first attempts at developing an advertising rate card can leave publishers at a loss.
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Matt Kinsman
July 27, 2009
Digital editions have been positioned as a value-add for so long that first attempts at developing an advertising rate card can leave publishers at a loss.
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Vanessa Voltolina
July 27, 2009
Pitching advertisers is never easy, particularly now. But as digital edition providers ramp up their offerings and advertisers see brand extension potential through online assets, publishers may find that digital editions can be sold as part of an integrated package or as a standalone. The trick, of course, is getting advertisers to take the digital edition plunge—and see results.
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