Digital Editions


Prepping Readers for a Digital-Only Switch


September 30, 2009

Dropping the print magazine in favor of a digital-only approach can make sense financially, but publishers need to prepare their readers for that transition, particularly if their audience is not very Web-savvy. According to a survey of consumer magazine readers done by the Rosen Group earlier this year, just 7 percent of print subscribers also seek out the magazine’s Web site.

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Pricing Digital Editions: Finding the Sweet Spot


August 27, 2009

“Experience shows that consumers expect to pay less for digital editions,” wrote LCM Digital Media director Matt Hunter on Folio:’s mediaPRO message board. “As far as they're concerned, there's no print cost, no distribution charges and no retail margins to cover, so it should be cheaper.”

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Must-Have Reader Features


August 27, 2009

As digital magazine technology continues to evolve, so does reader expectation. Features that might not have been considered essential to subscribers a year or two ago are considered a “must-have” now, and publishers should be prepared to comply.

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Finding the Right Format


August 27, 2009

Most publishers will unashamedly admit that their initial efforts to produce digital editions were simply to port the print magazine directly to an electronic platform and economically expand distribution.

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