Vanessa Voltolina
October 30, 2009
With advertising taking a massive nosedive this year, publishers venturing into selling uncharted ad territory have likely hit a number of roadblocks.
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Jason Fell
October 29, 2009
New Version of Digital Magazines on iPhone, iPod
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Chandra Johnson-Greene
October 29, 2009
The Amazon Kindle, the Sony Reader, and now Barnes & Noble’s nook—these are just a few of the e-readers that will supposedly transform how people will read magazines, newspapers and books in the near future.
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Bill Mickey
October 29, 2009
As consumers continually adapt and change the way they like to consume content, publishers are scrambling to overhaul the way they produce and distribute it.
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Matt Kinsman
October 29, 2009
While many publishers simply turn PDFs of print content over to the vendor to create a digital edition—music magazine Spin has a dedicated digital edition manager in Nick Pandolfi.
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Vanessa Voltolina
October 29, 2009
With advertising taking a massive nosedive this year, publishers venturing into selling uncharted ad territory have likely hit a number of roadblocks.
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Vanessa Voltolina
October 1, 2009
“Experience shows that consumers expect to pay less for digital editions,” wrote LCM Digital Media director Matt Hunter on Folio:’s social network mediaPRO. “As far as they’re concerned, there’s no print cost, no distribution charges and no retail margins to cover, so it should be cheaper.”
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Jason Fell
September 30, 2009
Magazine Taps 10 Digital Vendors to Compare Features
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Bill Mickey
September 30, 2009
The phrase "it all starts with the customer" has gotten so much lip service that it has virtually lost its meaning.
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Chandra Johnson-Greene
September 30, 2009
Publishers are increasingly taking a cross-platform marketing approach with their brands by creating a synergy between their print and online products, but they often leave their digital editions out of the equation. In other words, most are still viewing digital editions as an alternative to the print or Web product as opposed to a companion.
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