Digital Editions


Forecasting the Impact of the Digital Content Joint Venture


December 22, 2009

Next Issue Media, the joint venture between Time Inc., Conde Nast, Hearst, Meredith and The News Corporation to create a common digital content format and storefront to distribute it, has attracted heavy media attention. However, beyond the five companies investing in the venture, little is known about how this will impact the industry in general, and smaller publishers in particular.

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The New Face of Digital Editions


December 22, 2009

As publishers continue to seek out the newest and best technologies to enhance digital readership (and drive online revenue), a slew of advanced e-readers—such as the Apple tablet, Mag+ and an iPhone viewer for digital magazines—are redefining online editions.

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Best Practices for Managing Controlled Digital Edition Circulation


November 19, 2009

For the past few years, b-to-b publishers have been using digital editions to supplement their print products for various reasons: to cater to their readers’ preferences, to cut printing and shipping costs, and to reach more international audiences. There’s a lot to consider, however, such as balancing the ratio between print and digital subscribers and navigating the audit process.

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Where Digital Magazines Fit In the Days Ahead


November 19, 2009

At the FOLIO: Show Virtual last month, Steve Paxhia, president of Beacon Digital Strategies, and author of the 2008 Gilbane Group report “Digital Magazine and Newspaper Editions,” shared his thoughts on how digital magazines will fit in with the growing number of digital channels available to publishers. Paxhia’s predictions for next 12 months include:

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Serving the International Audience


November 19, 2009

Publishers originally embraced digital editions as an affordable, efficient way to serve readers overseas. But delivering content and managing subscriptions internationally requires publishers use a distinct set of tactics, like delivery incentives, subscription cuts and increased digital edition content, to bulk up their readership and save money on postal costs internationally.

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