Content


Joe Hanson Wins 38th Annual G.D. Crain Award


May 1, 2006

ABM named Joseph J. Hanson, chairman of Professional Media Group LLC, the recipient of its 38th Annual Crain Award. The Award was established by a grant from the G.D. Crain, Jr. Foundation. Given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media, the award

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Do Gimmick Ads Work?


May 1, 2006

They pull out, fall out and can slow you down as you anxiously search for the latest magazine feature on your favorite celebrity: They're big, bulky, attention-grabbing ads. They run the gamut from French doors to gatefolds to flaps, CD inserts, pop-ups and more. But do they work? Can publishers command a premium for out-of-the-box

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Face Up: This month: Foreign Policy


April 28, 2006

Issue: March/April 2006 Frequency: Bimonthly Launched: 1970 Circulation: 110,000 Editor: Moises Naim Publisher: Carnegie Endowment for International Peace Art Director/Design: Travis Daub Concept: A cover story entitled "The Return of Patriarchy" deserves cover art that reflects the mission

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The No-Brainer


April 27, 2006

Why does it seem so hard for some publishers to understand the concept of magazine media as a brand-based business? Where print is a strong component, but only one of several. At the Western Publications Association Conference last month, I sat in on the half-day Executive Management Workshop (which FOLIO: sponsored). One of the attendees challenged a speaker, saying that the additional

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