Content


Editing for the Outer Circle of Readers


January 5, 2006

Editors usually position a book for longtime readers who are veterans in the field. I call this audience the inner circle. These are the readers an editor knows best because the demo is based upon research and a reader profile in the media kit.

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Citing Creative Differences


January 5, 2006

Editors and designers are both creative types. Yet hammering out a constructive conversation about how to carry forward a design that gets to the core of an article's central theme can be a lesson in frustration.

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Face Up: Beautiful/Decay


January 5, 2006

Issue: "M" Frequency: Quarterly Launched: 1996 Circulation: 40,000 Creative Director/Founder: Amir H. Fallah Cover Artist: Jesse LeDoux Mission: "To bridge the gap between art and graffiti, underground and mainstream, high and low art."

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Seriously, How Do I Retire Rich?


January 5, 2006

Cover design is a lot like rock-n-roll. No matter how creative or innovative you think you are being with your latest cover, chances are someone's had the same idea or concept before. Sometimes it's intentional. Radar hijacked Esquire 's famous 1968 Muhammad Ali cover;conceived by renowned art director George Lois;for its September/October issue, and even talked to Lois about it.

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Startup Stories: Breathing New Life into a State Magazine


January 4, 2006

Maryland Life's glossy stock and affluent readership belies the magazine's humble beginnings;it was conceived when the three principals;co-publishers Dan Patrell, Ross Peddicord and Scott Runkles;met in a community college class on entrepreneurship. In August 2004, the trio launched Great State Publishing and debuted bi-monthly Maryland Life in December 2004 with a January/February issue.

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