Content


The Move To Digital Prepress, CTP, And Soft Proofing


January 26, 2006

Digital production, embraced today by publishers and printers alike, now defines the trafficking, integration, and distribution of both advertising and editorial materials. Publishers receive ads via email, tap into their printer's workflow to make changes on the fly, check and approve pages on Web-based proofing sites, and communicate with their printer online in real time.

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Regional Magazine Glut


January 26, 2006

Regional magazines are consumer publishing's hottest category. It's also the category most likely to be a victim of its own success as the number of magazines serving the same market grow to ridiculous proportions.

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Trying Blogging On For Size


January 26, 2006

by Dale Buss Publishers and editors remain split on the value of blogs to their readers, their publications and their brands, and they're even divided on what makes a good blog. But many agree it isn't too risky or costly to find out whether their prejudices are correct.

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Overview of Publication Printing


January 26, 2006

Magazine printing has evolved, expanded, and diversified to the point where, today, forward-thinking printers consider themselves "communications/information services companies." It wasn't so long ago that magazine production people talked with their printers about "film," "typesetting," and similar terms that, for the most part, have gone the way of the letterpress.

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New Thinking for Online Edit


January 26, 2006

“What do you have that I can’t go after easily?” That’s the question Dan Bigman, Forbes.com managing editor, has been challenging b-to-b editors and publishers with recently. In January, he sounded some alarms at an editorial reception hosted by American Business Media, saying that he could easily hire “one of your editors” to replicate trade-style coverage.

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Changing Technology Platforms


January 26, 2006

Today's fractured media landscape and its subsequent revenue opportunities is placing extra demands on magazines' publishing platforms. Publishers moving heavily into online content deployment, for example, either must update and standardize their technology platform to efficiently drive content back and forth between mediums, or devise expensive interfaces to patch together disparate systems.

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