Content


What to Do with all Those Digital Ad Files


March 3, 2006

With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.

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Finding the Formula


February 28, 2006

Wiesner Publishing CEO Dan Wiesner's launch ambitions took off in earnest when he bought the Centennial, Colorado-based b-to-b and regional homes and lifestyle publisher from his father Patrick in 2002. In the last four years he's launched 16 magazines and three tradeshows.

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Redesign, Anyone?


February 28, 2006

I can remember when a magazine design was good for five to seven years. Some publishers liked to extend that even further. "If it ain't broke, don't fix it," was the standard attitude. Not today.

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