The No-Brainer

April 27, 2006

Why does it seem so hard for some publishers to understand the concept of magazine media as a brand-based business? Where print is a strong component, but only one of several. At the Western Publications Association Conference last month, I sat in on the half-day Executive Management Workshop (which FOLIO: sponsored). One of the attendees challenged a speaker, saying that the additional

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SWOP Updates Specs

April 7, 2006

SWOP (Specifications for Web Offset Publications) has announced plans to modernize SWOP Specification by addressing the industry's shift toward virtual proofing workflows. It also plans to halt its certification program until July, when it plans to unveil a comprehensive industry program.

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