Content


Five Tips for Implementing Business Solutions


May 1, 2006

How often has your company made a significant investment in a new business solution that was supposed to solve all your problems yet instead turned out to be too complicated or impractical and faded from memory like a bad Christmas gift? At the recent FOLIO: Publishing Summit in March, Jerry Okabe, vice president of audience marketing with

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The History of The Neals


May 1, 2006

The Jesse H. Neal National Business Journalism Awards, which have been called "the Pulitzer Prize of the business press," are named after American Business Media's first managing director, who remained active in promoting the business press throughout his life. When it was first established in 1955, the Neal Awards competition drew

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Starting a Custom Publishing Division


May 1, 2006

Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of "out of the box" programs that lure advertisers into our books. That's why more traditional magazine publishers are seriously looking to add custom publishing as an additional service. It's an editorial, rather than advertorial, solution for advertisers.

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Joe Hanson Wins 38th Annual G.D. Crain Award


May 1, 2006

ABM named Joseph J. Hanson, chairman of Professional Media Group LLC, the recipient of its 38th Annual Crain Award. The Award was established by a grant from the G.D. Crain, Jr. Foundation. Given annually to an individual who has made outstanding contributions to the development of editorial excellence in business media, the award

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Do Gimmick Ads Work?


May 1, 2006

They pull out, fall out and can slow you down as you anxiously search for the latest magazine feature on your favorite celebrity: They're big, bulky, attention-grabbing ads. They run the gamut from French doors to gatefolds to flaps, CD inserts, pop-ups and more. But do they work? Can publishers command a premium for out-of-the-box

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The 52nd Annual Jesse H. Neal Awards


May 1, 2006

The History of The Neals The Jesse H. Neal National Business Journalism Awards, which have been called "the Pulitzer Prize of the business press," are named after American Business Media's first managing director, who remained active in promoting the business press throughout his life. ABM Turns 100

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The Trade-Magazine Model Prevails


May 1, 2006

Back when b-to-bs were called trade books, they were viewed by some onlookers as lesser forms from another editorial world. I can recall giving workshops on editorial positioning at FOLIO: shows back in the nineties, and the editor of B-to-B Monthly would come up to me during a break and say, "I really can't relate to the problems at Sports Illustrated.

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Face Up: This month: Foreign Policy


April 28, 2006

Issue: March/April 2006 Frequency: Bimonthly Launched: 1970 Circulation: 110,000 Editor: Moises Naim Publisher: Carnegie Endowment for International Peace Art Director/Design: Travis Daub Concept: A cover story entitled "The Return of Patriarchy" deserves cover art that reflects the mission

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