Content


Memo to Editors: Get Involved in Customers’ Growth


May 24, 2006

"If your customers' business is growing, your business is growing." Dan McCarthy The church-state divide is one of the strongest psychological barriers in publishing. Nothing gets an editor worked up faster than when someone from the "ad side" seems to interfere. Suspicion is automatic. But the truth is that every publishing company has two essential

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Content on the Go


May 24, 2006

Podcasts, like blogs and Webinars, can be yet another piece of a larger content strategy to service readers' anywhere-anytime needs. And, as new product initiatives go, podcasts can be launched fairly cheaply and quickly with minimal risk exposure to the brand.

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Stochastic Screening: Better Images for Less Money?


May 19, 2006

Stocastic printing has been around for more than 50 years, but wasn't heavily used until about 10 years ago. Publishers printing high-quality, intricate photography sometimes use stochastic because of its ability to reproduce images with greater detail and smoothness without an increase in printing price.

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ABM to Focus on Evolving Role of Edit at Next Week’s Spring Meeting


May 4, 2006

ABM plans to outline its goals for the coming two years at its Spring Meeting next week in Scottsdale Arizona, ABM's communications director Steve Ennen said today. The meeting also will feature speakers and workshops that will help editors change their mindsets to better adapt to the digital age. "There will be a big emphasis on editors and their roles in the future," he said.

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Starting a Custom Publishing Division


May 1, 2006

Anyone selling magazine advertising today knows that no matter how much people love reading magazines, we all need a grab bag of "out of the box" programs that lure advertisers into our books. That's why more traditional magazine publishers are seriously looking to add custom publishing as an additional service. It's an editorial, rather than advertorial, solution for advertisers.

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