Content


Content on the Go


May 24, 2006

Podcasts, like blogs and Webinars, can be yet another piece of a larger content strategy to service readers' anywhere-anytime needs. And, as new product initiatives go, podcasts can be launched fairly cheaply and quickly with minimal risk exposure to the brand.

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Working With Your Printer


May 24, 2006

Printers and magazine publishers are trapped together in a vicious circle of downsizing and price-cutting. Magazines, hammered in recent years by declining revenues, downsizing and advertisers pushing them on price, are pushing printers in a similar manner on price. Talk to just about any printer, and they'll say that in publishers' eyes, service

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Digital Magazines: Why Users Like Them


May 24, 2006

Digital magazines are seeing increasing penetration because of the ease with which readers can use, save and pass along information found in both editorial content and online advertisements, according to a new study by Texterity Inc. and BPA Worldwide.

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The Scoop on Stochastic Screening


May 24, 2006

Stochastic printing is not a new technology; In fact, it has been around for more than 40 years. Of course it has changed since the early days of 1965, when German printing expert Karl Scheuter began studying the concept of using fine sporadic dots to reproduce images. Publishers printing high quality, intricate photography can benefit

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Face Up: This month: Banking Strategies


May 24, 2006

Issue: March/April 2006 Frequency: Six times a year Launched: 1924 Circulation: 31,500 Editor: Pat Allen Publisher: BAI Art Director/Design: Pressley Jacobs: A Design Partnership Photography: Dan Goldberg Concept: When a creative director at Chicago-based publisher BAI gave a fellow engaged employee a wedding cake topper as a gag gift she never intended

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Damned If You Do, Damned If You Don’t


May 24, 2006

I love talking about reader research. It always makes me chuckle -- especially in the context of using reader research to help sell advertising. When I was new to publishing, I'd make plenty of sales calls in which someone would ask me for reader research to help support all the positive things I was saying about my titles. Tired of hearing

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Enthusiast Media’s True Believer


May 24, 2006

Aspire Media CEO Clay Hall remembers when he realized the extraordinary value of enthusiast magazines. He had spent the early part of his career in city magazines and moved to enthusiast media in 1983 when he was hired to run Southwest Art by former Texas governor John Connelly. "The business model was completely different," he remembers. "First, it reached people all over

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The Tipping Point


May 24, 2006

First the bad news: Print advertising in tech magazines is declining by five percent. That's according to CMP Media CEO Steve Weitzner, and it feels about right, and no one is disputing him. In fact, at a speech at the Jordan, Edmiston CEO Dinner at ABM's Spring Meeting last month, Weitzner also flatly said that the weekly news

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