Marketing


Tough Period for First-Half Consumer Circulation


August 9, 2011

ABC released its first-half 2011 FAS FAX report today and the numbers reflect a tough reporting period for publishers. The newsstand held back many attempts to gain circ, and overall circulation-paid, verified and analyzed non-paid-dipped into the negatives for about 45 percent of the U.S. magazines in the report. It wasn't all doom and gloom, however.

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Time Inc. Posts Second-Quarter Gains


August 3, 2011

Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to the same period in 2010. Its publishing division also did well—Time Inc. boosted revenues 3 percent for the quarter, with subscription revenues playing a key role.

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Intelligence is Key for Transforming Lead-Gen Efforts


July 14, 2011

“Taking the $10 lead and turning it into the $100 lead.” I wish I could take credit for that phrase. But, I’d have to defer to Jason Ward, Edgell’s director of lead generation, for opening my eyes to the concept. It’s also become the motto that we, as a company, have used for the last year to rework and re-craft Edgell’s lead generation efforts.

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