Marketing


Regional Distribution Strategies


March 15, 2012

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation.

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Better Homes and Gardens Goes Big With Pinterest


March 8, 2012

  Pinterest has become a significant new social platform for magazines, particularly in the women’s market. Meredith’s Better Homes and Gardens has built a heavy presence on the site with almost 60 different boards aligned with the brand’s various editorial categories in home and garden design.

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How the Sale of Comag Might Impact the Newsstand Supply Chain


March 1, 2012

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain that’s long been fraught with competing interests and inefficiencies.

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