Marketing


ABC, GfK MRI Step Up Audience Measurement Efforts


May 22, 2012

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. 

Read More
Managing the Digital Audience


April 17, 2012

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so.

Read More
Page 89 of 217« First...102030...8788899091...100110120...Last »