Marketing


BPA Evolves Rules As Media Landscape Changes


June 7, 2012

As the evolving media landscape continues to change, so does the way in which media owners measure a brand's reach and impact across various properties. To stay competitive—and relevant—in the marketplace as an auditing authority, BPA Worldwide has changed its rules on several aspects of magazine reporting.

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Glam Layers Community Tech Under Blog Network


June 6, 2012

  New York—Glam Media, the network of mostly women’s fashion and lifestyle blogs, has been using last year’s acquisition of community-building platform Ning to create new hybrid social verticals that combine the owned and operated blogs with a community model.

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