Bill Mickey
October 25, 2012
While some publishers are having more success than others at attracting readers for their tablet editions, digital subscriptions are generally still a small percentage of overall circulation.
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Bill Mickey
October 23, 2012
If there’s one word that defines much of what magazine publishers have been doing the last couple years, it’s experimentation. The print model,
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Bill Mickey
October 23, 2012
Say Media, which operates a number of digital properties across fashion, technology, food and living verticals, has rebranded the web trends and tech reporting site ReadWriteWeb to the shorter ReadWrite.
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Roy Beagley
October 18, 2012
I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on Audience Development’s website last week on action code response rates exceeding direct mail rates.
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Bill Mickey
October 17, 2012
With the rise of tablet and smartphone interaction with website content, publishers have been busy upgrading sites to be optimized for mobile,
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Robert Newman
October 12, 2012
For their November/December 2012 issue, the editors and creative director at Mother Jones decided to do a split run cover,
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TJ Raphael
October 11, 2012
Getting a name, email address or other contact information can be a very valuable lead for publishers. Yet, in the instant culture of 2012,
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Bill Mickey
October 8, 2012
If you forget politics for a second, the readership of The Nation and National Review are actually quite similar—"opinion leaders"
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Bill Mickey
October 8, 2012
The bellyband—an advertising device that’s about as traditional as you can get—is getting the digital treatment at Popular Science. The November issue of the magazine’s Mag+ tablet version will feature a digital bellyband that readers have to engage before they’re able to access the contents.
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TJ Raphael
October 2, 2012
For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters.
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