Bill Mickey
December 17, 2012
After an acquisition, some staff turnover is expected. But when that acquisition also means moving the brand halfway across the country,
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TJ Raphael
December 17, 2012
Integrated action and experience codes within the pages of a magazine are just one of the many ways publishers are connecting print to digital. As the technology gets used more, publishers are identifying what works and what doesn’t.
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TJ Raphael
December 17, 2012
Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that your title may have never captured.
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Bill Mickey
December 12, 2012
Audience developers, like every other discipline, from editors to designers, are dealing with an ever-expanding set of digital marketing tools available to do everything from helping to measure traffic to designing social apps and contests.
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Michael Rondon
December 11, 2012
The U.S. Postal Service appears to be gearing up for an entrance into the magazine retail market, according to meeting notes from the Mailers’
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Michael Rondon
December 10, 2012
Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com.
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Michael Rondon
December 6, 2012
*Editor's Note: This story originally appears on FOLIO: sister site, EXPOWeb.com. Exhibition industry growth slowed in the third quarter after posting strong gains in the first half of 2012.
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Roy Beagley
December 4, 2012
Whenever you do a promotion, it is always worthwhile building in a test—you can learn so much from testing and there are so many different things you can try.
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Bill Mickey
December 3, 2012
New York—With social and mobile traffic gaining greater shares of web engagement, Mashable CEO Peter Cashmore took the opportunity at the Mashable Media Summit here to preview his site’s redesign and relaunch scheduled for Tuesday,
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Bill Mickey
November 29, 2012
An essay by Craig Mod has been making the rounds lately among media watchers. It’s a terrific read. Mod, a current independent writer and former Flipbook employee,
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