Marketing


Getting The Most Out of Action Codes


December 17, 2012

Integrated action and experience codes within the pages of a magazine are just one of the many ways publishers are connecting print to digital. As the technology gets used more, publishers are identifying what works and what doesn’t.

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Curating New Audiences Through Content Syndication


December 17, 2012

Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that your title may have never captured.

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Favorite Digital Marketing Tools


December 12, 2012

  Audience developers, like every other discipline, from editors to designers, are dealing with an ever-expanding set of digital marketing tools available to do everything from helping to measure traffic to designing social apps and contests.

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