Marketing

Popular Science Finds a New Method for Doing Business

Kayleigh Barber
August 23, 2018

How the 146-year-old title is rejuvenating its content strategy and business model.

Glamour Extends Women of the Year Awards, Returns Event to NYC

Kayleigh Barber
August 21, 2018

EIC Samantha Barry chats with Folio: about the changes she's making in her inaugural year hosting the event.

Teens Shun Print Mags, MPA Takes USPS to Task, and More News & Notes

Greg Dool
August 21, 2018

Here's what's happening this week in magazine media...

Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kayleigh Barber
August 14, 2018

Capitalizing on "wow factor" science stories, Discover magazine's first digital-to-print SIP takes the brand's most popular articles and reframes them in print for a new audience.

Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

FOLIO: Magazine Staff
August 9, 2018

Parts and accessories ads (and Motor Trend Group titles) grabbed readers' attention in March.

Parents Magazine Proves Print Still Has Panache

Caysey Welton
August 9, 2018

The 92-year-old publication booked 10 new advertisers and sold 100 ad pages for its September issue.

Davler Media Acquires Another Local Parenting Magazine

Greg Dool
July 30, 2018

Staten Island Parent becomes the eighth monthly to join Davler's NYMetroParents division, which now spans four city boroughs and five additional counties.

Data Versus Creativity: The Publisher Perspective

Ryan Derousseau
July 23, 2018

Industry insiders weigh in on one of the biggest debates in advertising.

UK-Based Future Acquires Purch for $132.5 Million

Greg Dool
July 19, 2018

Months after buying NewBay Media, Future plc adds Purch's consumer brands and licensing biz; Purch's b2b unit will move forward under the Business.com banner.