Marketing

Steve Smith
May 30, 2018

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback.

If not, then do you really know who they are?

Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change.

Model Railroader looks to print to drive an older demographic onto a newer platform.

How the brand merges its portfolio of platforms to create an interactive program that appeals to both advertisers and readers.

Greg Dool
May 10, 2018

The auditing platform wants to help its members automate the print ad sales process.

Greg Dool
May 9, 2018

Circulation is now the largest profit driver at the 174-year-old title, more than tripling advertising revenues.

Greg Dool
May 8, 2018

Mark Wahlberg, Sloane Stephens, Nick Foles, and Betty White were among the cover stars of the top performing issues in January, per GfK MRI.

“To stay competitive in today’s market, our customers need advanced targeting capabilities that allow for personalized experiences.”

Steve Smith
May 1, 2018

Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo.

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