Marketing


The New CEO Skill Set


October 1, 2005

By Matt Kinsman Just as magazine publishers are no longer focused just on magazines, today's publishing leaders need a more diverse set of skills than their predecessors, from technological expertise to financial know-how to adapting to the run-and-gun pace of today's publishing industry.

Read More
Getting the Appointment


October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

Read More
About FOLIO:


October 1, 2005

Folio: is the only magazine that serves the entire community of the magazine publishing industry.It is a multi-channel, multidimensional information source, using print, online and face-to-face delivery to bring actionable information to the publishing community and encourage a richer dialogue between buyers and sellers.

Read More
Beginner’s Guide to Reprints and E-Prints


August 22, 2005

Want to know how to make money with reprints? Want to know why they're such a valuable marketing tool? Did you know that they are a powerful way too engage your readership as well as provide a rich, third-party endorsement? Click here for more.

Read More
In Dollars and Sense: The Economics of a Reprint Program


May 25, 2005

In creating and running a successful reprint program, efficiency and profitability are crucial to maintain. At the Harvard Business Review and American Lawyer Media, the schematics of theirrespective reprint programs have little in the way of common ground - the former publication

Read More
Page 214 of 215« First...102030...211212213214215