Marketing


New Study to Probe E-Paper


November 9, 2005

By Dylan Stableford Are the printing and publishing industries ready for e-paper? A new study initiated by Harrisville, Rhode Island-based Strategies for Management Inc. hopes to answer just that.

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Due Diligence Done In-House


November 7, 2005

William J. Curtis, the wheeler-dealer owner ofCurtCo Robb Media, advocatesa novel method of analyzing a company's value. Every so often, Curtis does a unique spin on the M&A procedure by conducting internal due diligence drills.The point, Curtis says, is to see the company clearly and sustain the

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Face Up: Snowboard


November 1, 2005

By Dylan Stableford Issue: September 2005 Frequency: Bimonthly Launched: 2004 Circulation: 75,000 Publisher: Mark Sullivan Graphic Designer: Aaron Draplin

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The Power of Pull Quotes


November 1, 2005

Job number one for an editor is to sell editorial. Magazine editors are not selling a product; they are selling the reader on the magazine at large. Successful editors know that they must treat the magazine as an ongoing advertisement for itself. I call them editorial sales managers.

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Make Commissions Attainable


November 1, 2005

By Bill Mickey When Rich Fairfield was hired as the first new publisher in 35 years at Trevose, Pennsylvania-based Advertising Specialty Institute (ASI), a media company serving the promotional products industry, the sales group had been missing their budgets for several years. "They had years where they didn't get commissions," he says. "It was a little demotivating."

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The Workflow Architect


November 1, 2005

By Matt Kinsman Since taking over as director of editorial operations for Hearst Magazines in 2002, Ellen Payne has led her company through a major revamping of the publishing workflow, including the establishment of an in-house prepress operation and the switch from perennial magazine layout program Quark XPress to InDesign (Hearst was one of the first major publishers to do so).

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