Marketing


New York Hits the Streets


November 1, 2005

By Bill MickeyCHAR(13) + CHAR(10)CHAR(13) + CHAR(10) This past summer, New York publisher Larry Burstein took the magazine into the subways of New York City with a guerrilla marketing campaign that, after one month, boosted newsstand sales by double digits and shot Web traffic through the roof. CHAR(13) + CHAR(10)

Read More
Face Up: Snowboard


November 1, 2005

By Dylan Stableford Issue: September 2005 Frequency: Bimonthly Launched: 2004 Circulation: 75,000 Publisher: Mark Sullivan Graphic Designer: Aaron Draplin

Read More
The Power of Pull Quotes


November 1, 2005

Job number one for an editor is to sell editorial. Magazine editors are not selling a product; they are selling the reader on the magazine at large. Successful editors know that they must treat the magazine as an ongoing advertisement for itself. I call them editorial sales managers.

Read More
Undercover Investigation of Circulation Practices Leads to Charges


October 27, 2005

By Meghan Hamill A federal investigation of circulation practices at several leading newspapers last year and the subpoena from the U.S. Attorney's Office in New York to Time Inc. this past July, have apparently grown out of the probe of Inflight Newspapers & Magazines. But this week, the first magazine has been caught in an undercover investigation. The publisher of Laptop

Read More
Postal Rate Commission Dismisses Big Publishers’ Complaint


October 24, 2005

By FOLIO: STAFF In a long-awaited ruling by the Postal Rate Commission last Friday, the PRC said it would not recommend alterations to the Periodicals rate structure as requested in the complaint filed by Time Warner, Conde Nast, Newsweek, Readers Digest and TV Guide in January 2004.

Read More
E-Marketing Versus Paper-Based Marketing


October 21, 2005

So which is more effective, marketing via the Net or marketing via paper? That brief but loaded question has been the subject of endless discussions and debates during the past decade. To keep the argument floating, three leading experts on the subject of e-marketing and paper-based marketing were asked for their professional opinions. The experts are:

Read More
Page 207 of 209« First...102030...205206207208209