Marketing


IdeaExchange: Circ Tips That Go Straight To Your Bottom Line


December 1, 2005

By Bill Mickey Not all efforts to improve consumer marketing programs and your P&L have to be expensive, time-consuming initiatives. Cary Zel, president of circulation outsourcing firm ProCirc, says there are plenty of small and inexpensive projects, some bordering on common sense, that can have a direct effect on your bottom line, no matter what size publication you have.

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Grooves Magazine Fades Out Print, to Go Digital


December 1, 2005

By Dylan Stableford In what's quickly becoming a familiar story for niche magazines struggling with global distribution and limited cash flow, Grooves magazine, a well-regarded, 6-year-old electronic music quarterly, is shuttering its print edition in favor of an all-digital format.

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Any Ideas?


December 1, 2005

By Jim Alkon The quarterly numbers were almost out, and anyone in my position (I was the group publisher) could see we were going to be short. Always an advocate of total disclosure, I told my superiors to be prepared. My reward for this communique was predictable: "What are you going to come up with to replace the missed revenue?"

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To E or Not to E?


December 1, 2005

By John Brady The e-mail interview is a fairly recent reporting tool that can be used to upgrade editorial quickly. Though there is still some controversy (many question whether e-mail exchanges are really interviews), it is a form that is very much here to stay.

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Who Will Buy ムVerified’ Circ?


December 1, 2005

By Christopher Heun When magazine readers sit at home, do they look at the pages any differently than when they're at a doctor's office or a hair salon? Do they flip through advertising one way if they paid for the magazine and another way if they did not?

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New Snags Emerge In Production at Digital Speed


December 1, 2005

By Tony Silber For publishers, digital-production means a much later ad close, much more timely editorial, more flexibility in modifying pages after they've been shipped and a reduced time from shipping to mailing. All good, right? Maybe not.

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Capital Components


November 10, 2005

Unless you're independently wealthy, startup capital for your new magazine will have to come from investors. Existing publishers are more likely to acquire companies and properties or incubate ideas from scratch than usher in and finance an entrepreneur's idea from the outside.

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