Marketing


Face Up: BusinessWeek


October 1, 2005

By Dylan Stableford Issue: August 1, 2005 Frequency: Weekly Launched: September 7, 1929 Circulation: 1.2 million Editor-in-Chief: Stephen J. Adler Art Director: Malcolm Frouman Editorial Director: Greg Williams Freelance Art Director: Vera Naughton Writer: Bruce Nussbaum

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The New CEO Skill Set


October 1, 2005

By Matt Kinsman Just as magazine publishers are no longer focused just on magazines, today's publishing leaders need a more diverse set of skills than their predecessors, from technological expertise to financial know-how to adapting to the run-and-gun pace of today's publishing industry.

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Getting the Appointment


October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

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Beginner’s Guide to Reprints and E-Prints


August 22, 2005

Want to know how to make money with reprints? Want to know why they're such a valuable marketing tool? Did you know that they are a powerful way too engage your readership as well as provide a rich, third-party endorsement? Click here for more.

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In Dollars and Sense: The Economics of a Reprint Program


May 25, 2005

In creating and running a successful reprint program, efficiency and profitability are crucial to maintain. At the Harvard Business Review and American Lawyer Media, the schematics of theirrespective reprint programs have little in the way of common ground - the former publication

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Opportunity Knockouts: How to Identify Reprint-Worthy Copy


April 13, 2005

What are the key ingredients for a successful reprint? It would seem the basic elements include knowing what sells, knowing who would buy it, and even knowing that sometimes the unlikeliest articles can register a reprint jackpot. The Sure BetFor Bob Higgins, vice president of media at Zweigwhite Media, reprint

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