Marketing


Grooves Magazine Fades Out Print, to Go Digital


December 1, 2005

By Dylan Stableford In what's quickly becoming a familiar story for niche magazines struggling with global distribution and limited cash flow, Grooves magazine, a well-regarded, 6-year-old electronic music quarterly, is shuttering its print edition in favor of an all-digital format.

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Any Ideas?


December 1, 2005

By Jim Alkon The quarterly numbers were almost out, and anyone in my position (I was the group publisher) could see we were going to be short. Always an advocate of total disclosure, I told my superiors to be prepared. My reward for this communique was predictable: "What are you going to come up with to replace the missed revenue?"

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Capital Components


November 10, 2005

Unless you're independently wealthy, startup capital for your new magazine will have to come from investors. Existing publishers are more likely to acquire companies and properties or incubate ideas from scratch than usher in and finance an entrepreneur's idea from the outside.

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How to Attract Angel Investors


November 10, 2005

In 2004, new magazine launches broke the 1,000 barrier for the first time in six years with 1,065 new publications birthed. Media bankers are bullish on 2005's outlook for M&A activity, particularly in the b-to-b sector, noting that revenue and profit growth are finally in line with investor expectations.

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New Study to Probe E-Paper


November 9, 2005

By Dylan Stableford Are the printing and publishing industries ready for e-paper? A new study initiated by Harrisville, Rhode Island-based Strategies for Management Inc. hopes to answer just that.

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Due Diligence Done In-House


November 7, 2005

William J. Curtis, the wheeler-dealer owner ofCurtCo Robb Media, advocatesa novel method of analyzing a company's value. Every so often, Curtis does a unique spin on the M&A procedure by conducting internal due diligence drills.The point, Curtis says, is to see the company clearly and sustain the

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Make Commissions Attainable


November 1, 2005

By Bill Mickey When Rich Fairfield was hired as the first new publisher in 35 years at Trevose, Pennsylvania-based Advertising Specialty Institute (ASI), a media company serving the promotional products industry, the sales group had been missing their budgets for several years. "They had years where they didn't get commissions," he says. "It was a little demotivating."

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