Marketing


New Snags Emerge In Production at Digital Speed


December 1, 2005

By Tony Silber For publishers, digital-production means a much later ad close, much more timely editorial, more flexibility in modifying pages after they've been shipped and a reduced time from shipping to mailing. All good, right? Maybe not.

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Improving Web Page Load Time


December 1, 2005

By Matt Kinsman Think your Web site looks great? Maybe it does. And that focus on visual engagement rather than quick load time could be costing you money.

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Turning Prospects Into Customers


December 1, 2005

By Jena� C. Rubin When people agree to talk with you, it is because if your magazine makes sense, buying it makes sense. Since closing is the natural conclusion of the sale, it should be stress-free and stable.

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IdeaExchange: How to Keep Click-Throughs High in Your Newsletter


December 1, 2005

By Dylan Stableford Blogs and RSS feeds may be redefining the way Web users access and view content, and few would argue that they've eclipsed the industry-wide impact of one of the Internet boom holdovers: The e-mail newsletter. But the glut of e-newsletters is lowering overall response, as filters are becoming more aggressive than ever.

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IdeaExchange: Create a Killer Media Kit


December 1, 2005

By Bill Mickey Don't short-change your media kit. Like other products that revolve around the magazine, the media kit is a brand extension. And the media kit reaches the second of your two major audiences: Media buyers. Communicating your media brand and the mission behind it is just as important to this group as it is to your readers.

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Capital Components


November 10, 2005

Unless you're independently wealthy, startup capital for your new magazine will have to come from investors. Existing publishers are more likely to acquire companies and properties or incubate ideas from scratch than usher in and finance an entrepreneur's idea from the outside.

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How to Attract Angel Investors


November 10, 2005

In 2004, new magazine launches broke the 1,000 barrier for the first time in six years with 1,065 new publications birthed. Media bankers are bullish on 2005's outlook for M&A activity, particularly in the b-to-b sector, noting that revenue and profit growth are finally in line with investor expectations.

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