Marketing

Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

Katy Ibsen
March 27, 2019

Content-based, multiplatform marketing campaigns are changing the industry's ad sales model.

Banking On Newsstands: Bauer’s Counterintuitive Growth Strategy

Kayleigh Barber
March 7, 2019

A Q&A with group publisher Jeff Wellington on how the company connects with consumers at retail "better than anyone in publishing."

Email, Search and Social: What’s Old and New in Content Distribution

Ryan Derousseau
February 21, 2019

Experts from Nat Geo, North Coast Media and TechTarget tell us how they're honing their engagement strategies.

Magazine Publishers Race to Capitalize on the Paywall Trend

Beth Braverman
February 14, 2019

Amid changing consumer perceptions toward paid content, publishers embrace both new and tested methods for marketing subscriptions and reducing churn.

Economist, Harvard Biz Review Find Success in Paid Circ | By the Numbers

FOLIO: Magazine Staff
February 12, 2019

12 statistics that stuck out to us at the start of the year.

Tough Sell: Condé Nast Aims to Replicate Paywall Success Across Portfolio

Greg Dool
February 1, 2019

The company says it's all-in on paid content, but will the strategy be a boom or a bust?

Rise of Smart Devices in Homes Has Positive Impact on Family Life, Study Suggests

Greg Dool
January 29, 2019

While limiting screen time is sensible, concerns about a broader need for "digital detox" overlook technology's benefits, argues Trusted Media Brands.