Marketing

Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

FOLIO: Magazine Staff
August 9, 2018

Parts and accessories ads (and Motor Trend Group titles) grabbed readers' attention in March.

Parents Magazine Proves Print Still Has Panache

Caysey Welton
August 9, 2018

The 92-year-old publication booked 10 new advertisers and sold 100 ad pages for its September issue.

Davler Media Acquires Another Local Parenting Magazine

Greg Dool
July 30, 2018

Staten Island Parent becomes the eighth monthly to join Davler's NYMetroParents division, which now spans four city boroughs and five additional counties.

Data Versus Creativity: The Publisher Perspective

Ryan Derousseau
July 23, 2018

Industry insiders weigh in on one of the biggest debates in advertising.

UK-Based Future Acquires Purch for $132.5 Million

Greg Dool
July 19, 2018

Months after buying NewBay Media, Future plc adds Purch's consumer brands and licensing biz; Purch's b2b unit will move forward under the Business.com banner.

Utah Valley Magazine’s Founder on Understanding the Needs of Your Audience

Kayleigh Barber
July 17, 2018

Folio: sat down with Jeanette Bennett of Bennett Communications to discuss how she established and grew her regional lifestyle publication.

Shelter Magazines Capitalize on the Evolving Concept Homes Trend

Kayleigh Barber
July 5, 2018

Southern Living, Coastal Living and House Beautiful on how the established practice of building showcases houses still serves as a valuable brand extension.