Marketing


TMG Tops the Charts with 19 CPC Pearl Awards


November 13, 2009

NEW YORK—TMG (formerly The Magazine Group) received the most Pearl Awards—19 in total—here Thursday night at the Custom Publishing Council's annual Pearl Awards. Awards included best Web feature or article, best Web publication, best overall editorial (less than 50,000), and best tie in with Corporate Integrated Marketing.

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Moving From Lead Gen to Lead Nurturing.


October 30, 2009

As publishers develop more sophisticated lead strategies, they’re shifting from lead generation—capturing basic contact and demographic information about potential customers—to lead nurturing, which is more about developing consistent communication with a prospect to help prepare them for an actual purchase.

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