Bill Mickey
March 9, 2011
Much has been said about the publishing life cycle of news content online and in print. At Forbes, chief product officer Lewis Dvorkin shows how important analytics and audience development have become in content creation in a series of blog posts.
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FOLIO: Magazine Staff
March 9, 2011
Kiplinger’s Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011).
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Matt Kinsman
March 8, 2011
Zinio's digital newsstand is back up and running after experiencing problems last Thursday through this past weekend. On Sunday, March 6, the company posted,
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Stefanie Botelho
March 3, 2011
John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker.
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Matt Kinsman
February 24, 2011
Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011).
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Esther D'Amico
February 24, 2011
The weak economy, staff reductions, and magazine shutdowns in the last few years have forced many publishers to lean more heavily on their fulfillment houses for services.
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Esther D'Amico
February 24, 2011
Many of the tech-savvy subscribers to Technology Review online know all about behavioral tracking cookies and either delete them manually or hit TR's privacy page and opt out. There are also those that ignore them.
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Bill Mickey
February 22, 2011
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences.
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Matt Kinsman
February 17, 2011
Popular Science has been at the front of the pack in terms of early adoption since the start of the apps race.
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Matt Kinsman
February 15, 2011
Luxury lifestyle magazine Uptown is launching Uptown Professional, a quarterly spin-off targeted to the "urban professional." The first issue will be polybagged with 100,000 copies of Uptown‘s March issue and will be available on newsstands,
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