Content


What to Do with all Those Digital Ad Files


March 3, 2006

With the acceptance of digital workflow, a growing problem for printers - and publishers - has been the quality of the digital files they receive. Many of the files they receive are in the wrong format, loaded with errors and ultimately unusable. Clean source files are the foundation of an efficient, cost-effective workflow.

Read More
When Advertisers Leverage Editors


February 28, 2006

Leveraging additional components such as online ads or live events to increase an ad-page buy in the magazine is a long accepted part of the business. But advertisers continue to push for more and are increasingly demanding to tap into a magazine's assets beyond media, such as asking for editors to speak at their events or access to the magazine's database and market connections.

Read More
Finding the Formula


February 28, 2006

Wiesner Publishing CEO Dan Wiesner's launch ambitions took off in earnest when he bought the Centennial, Colorado-based b-to-b and regional homes and lifestyle publisher from his father Patrick in 2002. In the last four years he's launched 16 magazines and three tradeshows.

Read More
Redesign, Anyone?


February 28, 2006

I can remember when a magazine design was good for five to seven years. Some publishers liked to extend that even further. "If it ain't broke, don't fix it," was the standard attitude. Not today.

Read More
Angular Cover Design


February 27, 2006

When it comes to designing magazine covers, publishers, editors and art directors employ a litany of tricks;bright colors, cover line symbols, numbers, stark minimalism;to catch readers' eyes, particularly at the crowded newsstand. One of the more recent tactical trends to take hold has been angles.

Read More
Page 292 of 297« First...102030...290291292293294...Last »