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Folio: Publishing Technology Wire | 9.06.06


September 6, 2006

Backpacker to Launch Third Podcast Backpacker magazine has launched "Trail Tours," a new podcast series providing narrated guides to popular North American trails. The first tour features the magazine's Rocky Mountain editor Steve Howe hiking through California's 220-mile Sierra High Route.

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Newsweek Names New Editor


September 5, 2006

Jon Meacham, 37, has been named editor of Newsweek, the magazine's chairman and editor-in-chief Richard M. Smith announced today in a news release. Meacham succeeds Mark Whitaker, 48, who has been named to the newly created position of vice president and editor-in- chief of new ventures of Washingtonpost.Newsweek Interactive, the digital division of the Washington Post Company.

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Blogs Require Time, Dedication


August 31, 2006

Blogs can take all shapes and sizes. They can be personal, humorous, whimsical or professional. They're also an alternative to traditional journalism, allowing writers and readers to share information and discuss topics of interest.

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Maintaining Editorial Ethics


August 31, 2006

Magazine editors strive to develop and maintain an editorial code of ethics, but formalizing such a code is one thing while keeping it front of mind is another. Pressures to sway editorial content in favor of advertisers is a constant, and having an ethics policy tucked away where no one can see it, much less remember it, is just as bad as not having one at all.

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Quark & InDesign: Likes and Gripes


August 31, 2006

Quark Users Brian Noyes Smithsonian Likes: "Quark, in a word, is fun. It's simple and intuitive and makes the job of publication design interesting and enjoyable. I grew up in the Xacto knife/hot wax/stitches-in-the-emergency-room production world and find this much less painful."

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The Many Uses of Sidebars


August 30, 2006

A sidebar, according to my Encarta World English Dictionary, is "a short news story containing supplementary information that is printed alongside a featured story." The term is also used in Web design, where sidebars provide information through quick links to other parts of the site, or links to related materials on other sites.

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The Cost of Publishing With Green Paper


August 30, 2006

Ninety-five percent of all magazine paper contains no recycled content at all. Environmental issues arise often, and the industry is responding. Though long thought of as low-quality and expensive, recycled paper is evolving, offering high-quality, glossy finishes for image printing, while still remaining environmentally conscious. The State of the Paper Environment: What to Look For

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Re-evaluating Reprints


August 30, 2006

Many magazine publishers approach reprints as found money;in their minds it requires little manpower to produce, demand is either there or it isn't and it doesn't need to be fueled by marketing. Reprints are extremely profitable;but that's because publishers don't have to invest much behind them.

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PDF Workflows Widespread


August 28, 2006

A majority of publishers have adopted PDF workflows, but other tools of the new digital workflow—from virtual proofing to JDF files—remain in infrequent use, an exclusive digital publishing survey conducted by FOLIO: and Readex Research has found.

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